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Generating New Likes
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1 Dedicated Consultant

Internet / Digital Marketing Service Company in India

If you are looking for Digital Marketing Services In India., then congratulations you have taken the first step in growing your business to new heights. But you must be confused. There a lot of Digital Marketing Services, and you may not have knowledge of each and every aspect.

As we know Digital Marketing is a vast field. There are a lot of services to choose from. Such as SEO, PPC, Content Marketing, etc. This is why through this article I would like to address this issue. Hopefully, by the end of this article, you will have a clear idea about Digital Marketing Services In India.

Internet Marketing is a type of advertising using the Internet as a medium to deliver promotional marketing messages to consumers. Internet marketing can be divided into three broadly specialised areas such as Web Marketing, Email Marketing and Social Media Marketing.

Web Marketing involves mainly E-commerce Websites, Affiliate Marketing Websites, Online Advertising Campaigns on various search engines, blogs and other relevant websites and increasing the search engine results with the must needed Search Engine Optimization (SEO), Email marketing includes both the strategies of advertising and promotional marketing by Email messages to customers, existing or future customers. Social Media Marketing is a combination of both advertising and marketing strategies through the use of various social networking sites like Facebook, Twitter, YouTube etc. The use of blogs and social networking sites produces positive word-of-mouth (or more correctly, word-of-email) brand awareness. Online advertising can reach almost every global market which is extremely difficult to pull-off using offline methods. Online advertising increases offline sales greatly as more people got reach to your site. Once we complete designing the ads, the ads are ready to be deployed without even losing a single moment.

But before talking about the services, let’s have a brief glimpse upon

What is Digital Marketing?

Digital marketing is a means to sell your products and services using digital mediums. Mediums such as Podcasts, Videos, social media, etc.

Why is Digital Marketing Important?

Gone are the days when people used to watch ad’s on Newspapers and televisions. In the present day and age, digital mediums are flourishing, and people are spending more time on their screens.

This has led to a demand for digital marketing. Brands have realized the power in the digital sources, and are slowly starting to shift entirely digital. This has led to a rise in Digital Marketing Services In India.

 How Digital Marketing is more effective from Traditional Marketing?

As the name sounds Traditional Marketing refers to the use of old school techniques. Whereas in Digital Marketing we use modern techniques to a target audience.

Digital Marketing is much better than traditional marketing in the following terms-

  1. Much cheaper compared to TM
  2. Precise Targeting.
  3. Analysis of performance.
  4. Global penetration.

So, now that you know the basics of Digital Marketing, let’s talk about-

Digital Marketing Services In India

Website Design

Website design or web design is the first step towards growing your business online. If you already have a website, kudos. But if you don’t then this would be the first step.

There are many Web design agencies out there. So, be careful while choosing your one.

A website will play the most vital role in your online business. A converting website will drive traffic and generate sales. Whereas a poor website would do vice versa.

Search Engine Optimization (SEO)

Search Engine Optimization or most popularly known as SEO is the process of optimizing your website. Optimizing in order to rank it at the top of the SERP.

And if you can rank it at the top, then you can reap the fruits of unlimited traffic. The beauty of SEO is that once it starts working, it can drive free traffic. Who doesn’t like free traffic right?

Many experts believe that SEO is dead. But the truth is far from that. SEO may have been harder and less effective than before, but even in 2020 is still useable. Many people are driving thousands of traffic using SEO.

SEO is still one of the highest valued Digital Marketing Services In India.

Under SEO there are 2 types-

  • On-page SEO-This type of SEO focuses on all of the content that exists “on the page” when looking at a website. Whatever you do at the front end falls under on-page. For example- Writing Seo optimized articles, URL optimization, Heading Tag Optimization, Image Optimization, etc.


  • Off-page SEO-This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. This is just the exact opposite of the on-page. Some examples are Link building, Guest posting, etc

Content Marketing

Content Marketing refers to the creation of content (Audio, Video, Text) in order to increase brand awareness, Growing traffic or subscriber base, and lead generation.

CM is one of the most sought after Digital Marketing Services In India.

The idea behind content marketing is to give value to your consumers, usually for free. The idea behind that is to get a loyal subscriber base and improve your brand awareness.

For example, if you search for 5 tips to lose weight fast.ionaty will easily charge you a couple of hundred bucks for just an hour of consultation.

So, that’s the reason why content marketing is so valuable in the field of digital marketing.

Social Media Marketing

This has to be the most in-demand skill or service in Digital Marketing. This is a no brainer that social media is absolutely booming. And the increase of brands and influencer marketing can be clearly seen.

Businesses can make a big impact on social media. Social Media platforms like Facebook, Youtube, Instagram, Linkedin, etc. are widely used by brands all around the world.

Under SMM there are mainly 2 aspects.

  • Social Media Management- It revolves around handling and managing social media profiles of businesses. Replying to queries of customers etc. Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Also, it’s a constant duty to keep the user base engaged


  • Social Media Marketing- In SMM it is all about paid ads. It’s about using paid mediums to boost or run ads. The purpose can be anything ranging from improving your brand identity, to sell a product or service, to grow subscriber base, to generate leads. In the present age and time, this hand down has to be the most important skill that is out there.

Pay Per Click (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

PPC is again a very demanding Digital Marketing Services In India or any part of the world. the reason is simple.

Seo may give you free traffic, but SEO takes time, and not every business has the luxury of time. If a business has funds then PPC or Paid ads is the best route to go for.

PPC is usually done by PPC specialists or analysts. It is very risky but highly rewarding Digital Marketing Services In India And PPC people are usually are very high in demand.

Affiliate Marketing

The concept behind affiliate marketing is to promote other people’s products using an affiliate network. Whenever someone purchases your product you will get a commission on it.

Affiliate marketing is one of the best ways to earn passive income. Many businesses use affiliate marketing to earn but mostly use affiliate programs to sell their product or service.

You can learn more about affiliate marketing and how to earn from it from blogs of Pat Flynn.

Marketing Automation

According to Hubspot-

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.

Marketing automation is the go-to for marketers in 2020. MA has made the job a whole lot easier. Things that were done manually earlier are now done by using automation software.

Services that have been automated that once was manual are

  • Email Scheduling
  • Social Media post scheduling
  • Nurturing of leads

It’s already been speculated that A.I will play a big role in providing Digital Marketing Services In India. When that will happen, most services will be automated and that’s a little scary to imagine.

Email Marketing

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Email marketing is a personalized way of marketing your product or services.

EM is a very underrated area in the field of Digital Marketing. But the truth is  Email Marketing is one of the most converting ways of marketing.

A recent study by Return Path analyzed more than 27 billion emails opens between May 2016 and April 2017. It revealed that more than 55% of emails were opened on a mobile device. On weekends, the rate rises to 60%.

This shows that the power of Email marketing has just grown overtime.

  • Blog subscription newsletters.
  • Follow-up emails
  •  Welcome emails.
  • Holiday promotions mails
  • Series of emails for customer nurturing.

Inbound Marketing

Last but not least, inbound marketing. And Hubspot defines it the best way

Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. 

So these were some Digital Marketing Services In India.

These services are not just common in India but around the world. There are many other services such as growth hacking, PR, etc.