A brochure is a corporate marketing tool that is used to promote the products and services that are offered by a particular organization. It is usually folded and contains texts and pictures about the product or service which is being promoted. E-brochures are a form of brochures that are made available in electronic formats. E-brochures have the advantage of unlimited distribution and cost savings when compared to traditional brochure designs. A brochure acts as a vital piece of literature for a particular organization and it can be offered to the potential clients of a business as a takeaway. Let us have a look at the advantages of creating a successful brochure design to represent an organization. A well-designed brochure offers the perfect introduction to your business. Brochures can expand your company’s visibility if distributed accurately. A great marketing tool while reaching out to new customers. They can provide a positive impression about your company. A brochure that is well-designed and well-written can increase the sale of the product or service that is being promoted.
Choosing the right type of brochure that suits the company’s reputation is also important while devising a marketing strategy based on brochure promotion. Different varieties of brochures are available on the market today based on the needs and requirements of a particular organization. As per the format and layout, a brochure can be categorized as:
-Gate Fold Brochure: This is not a very common type of brochure as it is a bit expensive. But this brochure has a great influence when it is used properly. It has an inward folding design that makes it easy to carry. The quality of paper used for this type of brochure is of excellent quality; thus, readers can keep it for a long time.
-Bi-Fold Brochure: Bi-Fold Brochure is a commonly found brochure type. It is also one of the most popular and widely used brochure types among businesses. It has a more formal layout than tri-fold brochures. It is primarily used for product catalogues, trade shows, presentations, and corporate meetings, etc.
-Tri-Fold Brochure: It can be easily imagined by its name, i.e. three folds brochure. This is also the most common type of brochure that we can see everywhere. This brochure has sufficient space for designers to display information about the company and graphics, thus attracting more attention to the reader.
-Z-Fold Brochure: A Z-Fold brochure, mainly an accordion fold, is a wonderful brochure folding option because of the adaptability it offers. Designers can separate each element of this brochure while designing, making each panel separate, or design the brochure so that it finally opens out to a full spread with a single large, vivid image.
Brochures are compact in shape but they can contain a huge amount of information related to the product and services that are being promoted. Brochures are extremely versatile as compared to other printing materials because they can be mailed, used on location, and even distributed at certain events. To grow as a business and connect with more customers it is very essential to devise a brochure that provides aid in representing an organization.