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Search Engine Optimization or SEO is one of the most searched terms under Digital Marketing. Queries like SEO and how it works? SEO tutorials, Types of Seo, etc. are searched by a lot of people every month.
If you are reading this post then you might be interested in this topic. Maybe you would like to know more about SEO, but all the other posts are in a much technical manner and are hard to grasp.
Don’t worry we have written this post keeping this very thing in mind “Beginner-friendly”.
In this post, we will try to explain each and every aspect of SEO in terms of a layman. Hopefully, by the end of this article, you will learn something worth your time.
Before we dive into ‘SEO And How It Works’ let’s find out;
What is SEO?
So firstly let’s know the most common and a bit technical answer. Webfx defines-
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
This is a pretty solid answer and quite easy to understand. But even if you didn’t get it, I am here just for that.
SEO is a method to make your website pretty. Pretty in the sense that Google likes it. There are various ways to make your website pretty. Such as On-page, Off-page, Technical Seo, etc.
Let’s talk about them later, for now, let’s move on.
There are mainly 2 big parts inside Seo
Both On-page and Off-page are equally important towards the success of a website. Let’s know about both of them a bit briefly.
It is the practice of making your webpages optimized. When each and every page is optimized according to google’s liking then it will give a boost to your website rankings.
Some examples of On-page Seo are Optimisation of URL, Images, Writing SEO friendly articles, etc.
Just as the name sounds, Off-page deals with everything outside your web page. It has nothing to do with any technical aspects of a webpage.
Many people who have an idea of Off-page Seo thinks it is only Link building. But the truth is far from that.
Off-page has other factors that are also very important, such as Guest Posting, Press Release, Commenting, Forums, Directory Submission, and much more.
The next question that should come to your mind is that;
Why is SEO important?
Imagine searching for this query “Red Sports Shoes” in Google. When you click that enter button you see Red shoes, Grey shoes, Blue shoes, Flip-flops, etc. But you hardly see any Red Sports shoes.
Your reaction will be outright disappointed. And you have the right to be so.
This is a factor that Google takes extremely seriously. For them, their customer is the most valued possession. Therefore Seo is considered so important.
Even though Google has never revealed its algorithm behind SEO. There are SEO guru’s who have given us many ways through which we can rank our website.
So, to conclude Seo is a crucial factor for Google and for those who want to rank at that coveted spot of the first page.
Finally, let’s talk about “SEO And How It Works”?
Now that you know why Seo is important, let’s see how it actually works. There will be some technical terms here and there but don’t worry it’s pretty basic.
Google/Search engine has a spider, more widely known as a crawler. Its job is to inspect every website out there on the world wide web. It crawls every 72 hours and stores whatever it collects in the google database.
Now when someone searches for a query let’s say “Samsung phones” it searches the index where every data is stored and retrieves the most accurate result or page that it can find. In this case “Samsung Phones”.
With over 200 ranking factors used by Google in their algorithm, there are a lot of things to consider, and actions that can be taken to try to optimize a website.
Factors such as page speed, title tags, social shares, internal linking, backlinks, and so on.
The amazing fact that many people don’t know is that SEO is not as it used to be 5 years ago. Google has changed many factors and has brought A.I in the field.
Earlier people used to do SEO for the crawler, whereas now SEO is more focused around satisfying the user/customer. So anyone who is looking to improve their rankings, keep this thing in mind “If the user loves your content” then you have a high chance of ranking at the top.
Should you be focusing on SEO in 2020?
The short answer is Yes.
The long answer is also yes. Even though SEO has changed a lot in these years but I still believe it to be worth your time and effort. But the thing that you should keep in mind is that SEO is only effective in 2020 when you actively focus on other channels. Such as Youtube, Instagram, Facebook, Quora, etc.